It’s Time for Companies to Grant Social Bonuses . What if there was a way to produce billions of dollars for social causes at no cost to anyone? A scheme, you might say, a gimmick? Not so. In this depressed stock market, there is actually a silver lining. There is a way to harness Capitalism for the Common Good that avoids arguments about taxes, stimuli, and bailouts. Instead of getting angry about corporate bonuses, we should be asking companies to grant Social Bonuses. There is a way for companies to grant the equivalent of stock options that will benefit us all.
The basic idea is very simple. Instead of a company only issuing stock options to its employees, management, and board members, a company can also issue warrants to a nonprofit public charity. A warrant is essentially the same as a stock option, but unlike an option, it is not issued in relation to employment or service. Now, instead of benefitting only insiders and general shareholders, the rise in the company’s stock price will also provide a nonprofit public charity with unrestricted working capital for social good. Now, society will share the benefits.
For simplicity, assume that the warrant is issued at the prevailing price of the company’s stock. If the stock price rises within a specified period of time (usually a number of years), the nonprofit recipient will exercise the warrant and receive the difference between the current stock price and the original warrant price, called the strike price. If the current stock price is below the strike price, nothing happens and the warrant is not exercised.
But who pays? Effectively, no one pays. So, where does the money come from? The value that is created comes from the growth (or the rebound) in the stock market, which means that the best time to issue these warrants is now, when the market is down.
There is no cash outlay required from the company issuing the warrant(s), and there is no debt that has to be repaid by the company, only public accounting, reporting, or bookkeeping requirements. The existing shareholders do experience a minuscule nonmaterial dilution in the value of their equity, just like they do when stock options are issued.
Recent press stories report that many companies, like Google and Starbucks, are currently enacting or exploring programs to exchange some or all of their existing stock options for new options with lower strike prices (i.e., more generous terms). In other words, not only do companies routinely issue options for their employees, and dilution is not an issue, but companies are now repricing those options to preserve the employee benefit.
Instead of getting angry over who gets the options, or now if they’re being repriced, let’s change the debate. Let’s make it routine for companies to share the benefits of their growth with society, not just with their employees and their shareholders. After all, it doesn’t cost them anything. A groundswell of public support for this idea, just like other public campaigns (e.g., campaigns that encouraged companies to go green), can help make this a reality.
Broadly adopted, this would be a breakthrough model for funding critical social capacity with miniscule upfront impact. No taxes, no stimuli, and no bailouts are required. If enough companies participate, as the capital markets recover, this Social Capitalism will produce billions of dollars for socially beneficial causes, at no cost to the contributing companies, at no cost to the recipient nonprofits, and with negligible impact on the companies’ existing shareholders.
To get an idea of the enormity of this possibility, a former financial officer at a very large public company calculated that, in the third week of January, 2009, the average value for the top 25 companies publicly traded companies was roughly $5 trillion dollars, or 50% less than their traditional levels. If nonprofit public charities had warrants for one tenth of one percent (0.1%) of these companies and their stock prices were subsequently to return to more traditional values (i.e., double), this would produce a $5 billion-dollar infusion into the nonprofit sector, with no direct cash outlay required! This from just giving ten cents, one dime, out of every one hundred dollars of the upside growth of these companies’ stock prices to charity.
Is this something for nothing? Yes, in a way it is; it is the normal workings of the stock market, only with no risk. Instead of benefitting the fortunate few who are able to cash in their stock options, we can also provide similar benefits in the public interest. Society is the beneficiary, not individuals. It’s time for companies to issue warrants for social good!
No taxes. No stimuli. No bailouts. No risk. No upfront cash. Just sharing the benefits of the stock market. Just giving away something that doesn’t cost a company anything to give. Beyond the administrative costs, which a company is already spending for its employee stock options, the company spends nothing. Just Capitalism for the Common Good. Just Compassionate Capitalism.
Why hasn’t this been done before? The answer that most people give is that there is simply no incentive for a company to do this, other than “good will” or “public relations.” There is no tax deduction or credit for the company. It’s just a good thing to do.
Yet, with enough public support for this idea, a company’s participation in such a program could, and ultimately should, actually be a marketing advantage. Wouldn’t you rather do business with a company that shared the benefits of its growth with society?
This is an alternative to taxes and government spending. This is a way to fund socially beneficial goals without relying solely upon taxes or the generosity of donors. It is a win-win situation that relies on our free market traditions.
Companies routinely give stock options to employees, management, and board members. Hasn’t the time come to share the companies’ success directly with the common good? This is different from paying corporate taxes. This is more than a new kind of public/private partnership. This goes beyond corporate social responsibility. This is a new way of looking at looking the role of the corporation in our society.
Capitalism grows the pie. It produces wealth and makes people richer. Isn’t it time to share that wealth with socially beneficial causes? Isn’t it time to hold companies to a higher level of social responsibility than their just making donations? Isn’t it time to say to companies, just as President John F. Kennedy said to his fellow Americans in his Inaugural Address on January 20, 1961: “Ask not what your country can do for you – ask what you can do for your country.”
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